YouTube is the second-largest search engine in the world after Google.
The platform is therefore becoming increasingly important, especially in the areas of SEO and content marketing.
YouTube is perfect if you want to present your products and services and increase your reach on the World Wide Web.
The platform is used for many search queries. Users can subscribe to individual channels and discover new content through algorithm recommendations.
YouTube videos are also often displayed as Google search results.
How to Get better Ranking on YouTube
You’ll be amazed, almost 500 hours of new video content is being uploaded to the platform this minute, according to businesspally.
Therefore, the competition is pretty huge. In order for you to stand out from the crowd and improve your ranking of your videos on YouTube, you must offer your users relevant content and also take the following tips and consider them in optimizing your videos.
Find keywords on YouTube
First of all, you should define which keywords your videos should be played for so that you can improve your content accordingly.
To find the right keywords for YouTube, you should do keyword research, in fact, according to businesspally, that is the most important and should be the first thing to do.
In addition to using keyword research tools such as Sistrix, Techpally SEO, you can also enter a query yourself in the platform’s search bar:
You can immediately see how many searches queries the top videos have on a specific topic.
Optimize your headings
If you don’t like the title of a book, put it aside. The same applies to headlines of SERPs and YouTube videos on the Internet.
The title should be attractive and interesting for the user and the search engine, Techpally boss advised.
In order for the search query and title to match, your video title must contain the main keyword and summarize exactly what your video is about.
So that the video can also be displayed in full in the search bar, it is important that you do not exceed the specified number of characters of 100.
The length of your Video
Watch time is also a factor affecting the ranking of your YouTube videos.
The longer users watch the video, the more positive it will be for the ranking of your YouTube videos.
But please don’t stretch the video unnecessarily. It also depends on which target group you are addressing and which topic you want to show.
Often the user is only looking for a solution to a problem. If the video is too long, he could look for another, faster alternative.
The tactic here is to produce both videos that are short and meaningful and solve users’ problems and videos that are long and we’ll detailed.
The most important thing is to get your audience satisfied and minimize the bounce rate on your videos.
Use an attractive Thumbnail
The thumbnail is the preview image in the search results and is also an important factor for the YouTube video ranking.
This is where users come into visual contact with your video for the first time, therefore, it should be catchy and explains what the video is all about in 2 seconds.
You could also say the first impression counts. A thumbnail usually decides whether the video is clicked on or not.
You can customize the thumbnail in Creator Studio on YouTube.
It is best to use an image in a high-resolution format and use attractive colors and emojis that contrast with the YouTube design.
Colorful is good, but don’t overdo it with the colors, otherwise, it can quickly irritate your users.
So, clarify your message, you can add the slogan or key message. Choose visuals that arouse curiosity and are tailored to your audience.
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Interaction with the Community
YouTube lives from a community and thus also from likes and comments that improve the YouTube video ranking. With call-to-actions you can, for example, ask your community to answer a question in the comments or to subscribe to your YouTube channel.